Louise redefines clean with ARIEL

Louise has teamed up with Ariel to help the brand redefine clean.

The campaign focuses on how the Ariel 3 in 1 PODs cater to the ‘3 key Signs of New’- Stain removal, even when washing at a low temperature, keeping our bright colours bright and our most important, keeping our whites brilliantly white. Plus they leave our clothes smelling pretty amazing too! New clothes make us feel confident and ready to take on any challenge, but we, like a lot of Brits (3/4’s of us according to Ariel’s latest research) suffer from ‘first wash anxiety’. We worry that clothes never seem to be the same after they’ve been washed, hence Ariel’s ‘clean like new’ ethos, leaving our new clothes with that ‘just bought’ feeling.

“I have a huge love for fashion and appreciate how clothes can make us feel so much more confident in ourselves,” she says. “My involvement with Ariel is really to try and get that message across; that we’re all the same as women. We like to keep ourselves looking the best we can and keep our clothes looking the best they can.”


Above Lou wearing the Giles Deacon EEK! Collection designed for ARIEL. The collection was heavily stained and then washed with ARIEL 3 in 1 pods, coming up like new!!!